Pick your topic below. Whether you're completely new to this or you already understand the basics and want to go deeper — filter to what applies to you.
A structured 5-step check of how visible your business is to ChatGPT, Perplexity, and Google AI — and what to fix first.
Your Name, Address, and Phone number must match exactly everywhere online. Here's why inconsistency tanks AI visibility — and how to fix it.
7 characteristics that make content citable by ChatGPT and Perplexity — with before/after examples and a quick-win action plan.
ChatGPT cites businesses based on review content, consistent directory listings, and structured website data. Here's the exact process — 6 steps in order of impact.
FAQPage schema labels your Q&A content for AI tools. Pages with it appear in 47% more AI responses. Here's what it is, how to write it, and how to add it in 30 minutes.
Schema.org has 800+ types. These 5 — LocalBusiness, FAQPage, Article, AggregateRating, BreadcrumbList — do 90% of the work for local business AI visibility.
AI shopping tools recommend brands, not products. If ChatGPT can't describe your brand in one sentence, you won't get recommended.
Plumbers, electricians, builders — ChatGPT is recommending trades businesses, but only those that have done 5 specific things. Here's what they are.
AI cites the source it trusts most on a topic. Here's how to build topical authority so ChatGPT and Perplexity recommend you instead of your competitors.
84 million shopping questions hit ChatGPT every week. Here's how to make sure your products are the ones it recommends.
Google AI Overviews now appear on 15% of all searches. Here's what actually gets local businesses cited in them.
Perplexity cites its sources with clickable links in every answer. Here are the 9 signals that get your content included.
AI only recommends businesses it can verify from multiple independent sources. Here's exactly how to build that network — step by step.
The plain-English guide to GEO — what it is, why it's different from SEO, and where to start if you've never heard of it before.
Perplexity cites 22× more sources than ChatGPT. Here's why — and how to optimise for both without doubling your effort.
The structural reasons AI skips most businesses — and the three things you can change this week that make the biggest difference.
A practical guide for trades, shops, and service businesses — the signals AI looks for when deciding who to recommend in your area.
Perplexity browses the live web for every query — meaning the changes you make today can show results within days, not months.
AI Overviews appear above Google results on 48% of searches. Here's what they are, how they pick sources, and how to be one of them.
YouTube transcripts are one of the most underused content signals for AI citations. Here's how to use them deliberately.
The specific changes that help e-commerce stores get recommended by ChatGPT and Perplexity — product pages, reviews, and structured data.
Our paid guides are 26-35 pages each — beginner-friendly, no jargon, written for business owners not tech people. Start with Module 1 for £9.
WeLaunchd builds sites that get found — by Google, ChatGPT, and Perplexity. £499 total, £99 to start.
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